Vision

Inspired by love for our babies, and respect for the earth, our mission is to change the way parents everywhere style their children. We provide sustainable, low-cost, convenient access to curated high fashion.

More than half of the clothing produced each year ends up in landfills. It’s a staggering number measured in billions of pounds, that takes years to decompose or break down. Factor in the significant amount of chemicals, water, energy, and other natural resources involved in textile production, and it’s easy to see how fast fashion takes an unsustainable toll on the environment.

We believe fashion should be fabulous, and we believe it should be made to last, which is why we take great care when choosing our design partners. We are here to help families enjoy their special celebrations with confidence and joy. Let us help you change your fashion footprint, and together we can reduce over consumption, wasted money, wasted time, and wasted closet space.